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“It is always a risk to speak to the press: they are likely to report what you say.” Hubert H. Humphrey
Learn from experience
When you prepare to deal with reporters, you want someone who’s been there. Brent Boynton has unbeatable real-world experience - on camera, in political office and in the classroom.

Brent has been on the air since he was 15 years old, and he spent more than three decades anchoring and reporting television news. He’s conducted literally thousands of interviews.
“In business and in politics, the media savvy survive; the unprepared often perish.”
From reporting and videography to writing and editing, to serving as the gatekeeper for what makes air and what doesn’t, Brent has been engaged in every aspect of news. He’s had political training from the National Governors Association and crisis communications training from FEMA. He’s been nominated for an Emmy Award for news reporting, and has been responsible for the production of documentaries on public television.

As communications director for a candidate, a congressman and a governor, Brent has also spent time in the political trenches. Reporters learn what to ask by watching politicians. Politicians learn how to answer by observing reporters. Brent has spent time on both sides of the camera.

Brent earned a master’s degree in education from the University of Texas. He’s taught broadcasting and journalism at Amarillo College and the University of Nevada, Reno. And he’s taught hundreds of non-media professionals how to deal with reporters and issues.

A Reno resident for more than 20 years, Brent has learned the ins and outs of northern Nevada. He knows the play and the players—the political movers and shakers, the subject experts and the media moguls. He’s moderated political debates and educational and community forums.

On air, Brent has made it his practice to put guests at ease. But his training and coaching clients are surprised by just how demanding and abrasive Brent can be in mock interviews—and they’re always thankful for the opportunity to learn and grow in a safe environment.

From law enforcement agencies to corporate chiefs to small business owners, Brent’s clients admire his ability to explain why reporters and news organizations do what they do. They like his energetic and dynamic teaching style. And they learn how to turn negatives into positives in the real world of mass media.